Billie Eilish and Spotify Invite You Inside the Mysterious Universe of ‘HIT ME HARD AND SOFT’ — Spotify
Billie Eilish fans have been waiting with bated breath for her third studio album, HIT ME HARD AND SOFT, arriving May 17. Now, together with Spotify, Billie invites fans to step inside the vast, mysterious world of her new project with an immersive listening experience at the innovative London showspace Lightroom.
On May 16 and 17, Lightroom’s large-scale projections and state-of-the-art sound system will take fans on a one-of-a-kind journey through the HIT ME HARD AND SOFT universe.
First, visitors will dive into Billie’s world through the album art—a haunting image of the artist underwater, barefoot, and floating beneath a white wooden door. As they make their way through the 10 tracks, they’ll plunge deeper into the concepts and music. For the final track, “BLUE,” they’ll make their way back up through an expansive body of water until finally reaching fresh air—and an entirely new perspective.
Multiple showings of the experience will take place across both days to accommodate thousands of fans. Visitors can head to Lightroom now to RSVP. Located in the city’s King’s Cross neighborhood, the four-story performance space is designed to host artist-led shows.
HIT ME HARD AND SOFT marks Billie’s first full-length album in three years, following up on 2021’s Happier Than Ever and 2019’s WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? With each album release, Spotify has helped connect Billie devotees to the dark-pop prodigy in new and exciting ways, including a multisensory interactive experience, our first-ever artist hub, special on-platform album experiences, and more.
Billie fans, be sure to pre-save HIT ME HARD AND SOFT now. In the meantime, enjoy our This Is Billie Eilish playlist to hear the artist’s very best.
